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Challenge of the day

You have just been given a 600 acre parcel of land in Central Vermont. It is currently a ski resort called Mount Snow with 20 ski lifts. How might you recreate this land to become a vibrant business in 20 years?

Think about

• Climate change
• demographics
• Urbanization

How might you change it into a viable business going forward for whatever your mission is? You could:

• Maximize profit
• Have a social enterprise
• …sky is the limit

There is no one right answer. It doesn’t have to stay a ski resort. Look at this asset and figure out what you can do to turn it into something else. What is your mission? Decide that first then build the solution around it.

FAQs

• Can it not be a ski resort? Sure it can stay a ski resort, or not.
• Is it profitable now? Yes, but not sure
• Do we get capital? No you do not.
• Is there any net profit today? Do your own research.
• Can we make assumptions? Sure if you can back it up with research.
• Can we sell it and do something else? Sure - you can buy crypto with the proceeds if you wish.